Digital Content Design Lead

In this role on our Creative team, you'll be at the forefront of our content creation, driving the ideation and development of compelling, data-driven stories. You will leverage your deep understanding of platforms like YouTube, as well as your passion for storytelling, to create content that resonates with our audience and maximizes engagement. Your expertise in research, analysis, design, and copywriting will enable you to craft captivating narratives that effectively serve our clients' objectives. This role can be performed from Vancouver, BC (relocation available), or 100% remotely from anywhere in Canada or the United States, working Pacific hours.

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You will take charge of content projects, effectively translating insights into impactful narratives. Working closely with creative and production teams, you will ensure the consistency and quality of content across all platforms. You'll also evaluate the performance of content initiatives, refine strategies, and implement innovative solutions to improve audience engagement. Staying updated with current trends, you'll introduce fresh and relevant ideas, continually elevating our content creation process. Your role will also involve collaborating with stakeholders, understanding their business objectives, and translating them into effective content strategies.

What’s required:

• 3+ years of agency copywriting experience
• Experience writing original copy for short form articles, campaigns, websites and pitches
• Experience developing creative concepts alongside a creative team
• Strong written communication, oral presentation and interpersonal skills
• Comfortable presenting ideas internally and to client stakeholders
• Excellent time and priority management skills

Live our core values

Every individual at We the Collective plays a critical role in fostering our core values. Regardless of the position, we look for candidates who:

• Engage and collaborate. The most impactful solutions arise from a diversity of thought. This diversity depends on open, respectful communication that utilizes the team's collective strengths. Engage with your colleagues, listen to their perspectives. The whole, indeed, is greater than the sum of its parts.
• Spark curiosity. Never stop asking why. Challenge the norm to ideate more effective solutions. If you're utterly comfortable in your role, it's time to get more curious.
• Exemplify trustworthiness and ethics. Our reputation is built on being reliable and ethical. This enhances mutual respect with our clients and teammates. Acknowledge and fix your mistakes. Conduct business fairly and treat everyone with dignity and respect.
• Show, don't tell. We are action takers. Challenges are opportunities for solutions. The best approach is to dive in and tackle them head-on. Prioritize measurable progress over perfection to reach the solution faster.
• Obsessed with quality. We strive for continuous improvement, encouraging each other to perform our best. Nothing is shipped until it's something we're proud of.

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Responsibilities

• Develop immersive, compelling stories using extensive experience and a deep-seated passion for storytelling.
• Leverage an in-depth understanding of the YouTube platform to craft and adapt content for maximum reach and engagement.
• Use research data to inform and drive content strategies, turning insights into actionable plans.
• Work closely with the creative and production teams to ensure the consistency and quality of content across all digital platforms.
• Evaluate the performance of content initiatives, applying findings to refine strategies and create more impactful content.
• Stay updated with current industry trends, technologies, and standards, implementing them into your work where relevant.
• Collaborate with stakeholders to understand business objectives and translate them into creative content strategies.
• Establish and maintain content standards, systems, and best practices for content creation, distribution, maintenance, and content repurposing.
• Test and implement innovative content solutions to continually improve audience engagement and conversion rates.

Skills and proficiencies

• Proven experience in audience research and translating insights into effective content.
• Solid background in copywriting and storytelling, with a strong visual sensibility.
• Ability to stay abreast of current content and platform trends, as well as cultural shifts.
• Proficiency in creating compelling text, image, and video content that captures audience attention.
• Deep understanding of narrative structures, including creating engaging hooks and transforming simple ideas into compelling narratives.
• Prior experience with content creation specifically for YouTube.
• Familiarity with the child and youth market and understanding of their content consumption patterns.
• A keen eye for design trends and techniques, coupled with a focus on continual improvement of marketing effectiveness.
• Comprehensive understanding of the content creation process, from concept to execution.
• Comfort presenting ideas and sharing insights with both internal teams and external client stakeholders.

No emails, phone calls or recruiters please.

Benefits

We recognize the importance of investing in our colleagues' holistic wellbeing. Alongside a stimulating work environment and opportunities for growth, we offer an array of benefits including:

• Competitive salary: We offer a competitive compensation package commensurate with experience and skills.
• Ample paid time off: To ensure our team maintains a healthy work-life balance, we provide generous paid time off allowances.
• Health & lifestyle benefits: We care about your health and well-being. Our comprehensive health benefits cover a variety of lifestyle and wellness needs.
• Skill set development benefits: We value continuous learning and provide opportunities for skill development, including courses, workshops, and seminars.
• Holiday office closures: We respect the importance of cultural, national, and local celebrations. Our offices close on both Canadian and U.S. holidays, allowing our team to observe these significant occasions in their own way.

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