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Carsdotcom
USA
Posted on: 14 May 2024
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Digital Analyst I
At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.
No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.
But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.
ABOUT THIS ROLE:
We are looking for a Digital Analyst I who will be in charge of implementing, configuring, monitoring, and analyzing web analytics data for our clients’ websites using various Web Analytics Platforms. In this role you will work within a team to define and implement digital measurement strategies, implement tracking, perform testing, dig into data, and develop reports and dashboards; all in an effort to improve website traffic leads, UX/UI, and conversions. In addition, the Digital Analyst I is responsible for many requests from both internal teams and clients.
- Lead the end-to-end implementation of Google Analytics for clients, ensuring accurate tracking
- Monitor and maintain tracking health of analytics data, ensuring the quality of downstream reporting
- Develop reports providing clients with insights on website/product/service performance
- Utilize problem-solving skills to analyze customer issues, identify root causes, and propose effective solutions
- Serve as the liaison to our Production and Client-Facing teams, fostering effective communication and cross-collaboration
- Identify processes where efficiencies can be introduced or improved
- Research and stay updated on industry trends and best practices
ABOUT YOU:
- Knowledge of Web Analytics and Tag Manager Tools (such as Google Analytics, Adobe Analytics, and Google Tag Manager)
- Experience with Visualization Tools (Tableau, Google Looker Studio, or equivalent)
- Experience analyzing digital media results
- Familiarity with a broad set of topics and subject areas within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)
- Analytical thinker, with a knack for troubleshooting and solving problems
- Advanced skills in MS Excel and Google sheets
- Eagerness to continue learning with excellent written and verbal communication skills
Nice to Haves:
- Experience with heat mapping tools such as Hotjar, Microsoft Clarity
- Prior experience in an agency setting
In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.
Our Comprehensive Benefits Package includes:
- Medical, Dental & Vision Healthcare Plans
- 401(k) with Company Match + Immediate Vesting
- New Hire Stipend for Home Office Set-Up
- Employee Stock Purchase Program
- Generous PTO
- Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
- Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.
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