Demand Generation Manager

At Siena, we are building the world's first autonomous customer service platform, leveraging artificial intelligence to enable machines to engage in useful and empathic conversations. Our platform is the first of its kind, designed to work out-of-the-box to effectively solve customer problems across all digital channels.

Our self-service, autonomous CX platform uses advanced natural language processing techniques to communicate with customers in a natural tone and promptly answer questions, while also utilizing conversation redirecting algorithms to develop a human + AI operating model. As a result, companies see a significant reduction in ticket backlogs, a marked improvement in customer experience, improved ability to manage unpredictable conversation volumes, and an increase in agent capacity to handle high empathy cases.

If you're excited about artificial intelligence and the intersection of human-to-machine communications, and want to be part of a remote team who is driving innovation and making a real impact, then come join us in pushing the boundaries of AI and CX performance.

Team and culture:

• Product-driven. We're on a mission to building a best-in-class product that will power millions of brands.

• Ownership. We do meaningful work and we own it 100%. We share wins with the team and take individual responsibility when things don't pan out. It takes courage to take responsibility even in the face of failure. Be an owner and you'll thrive here.

• Autonomy. We have the ability to unblock ourselves, search for answers before asking for help, and make reasonable decisions within our scope without seeking consensus from others.

• Customer-first. We understand our customers and optimize to build the best product for them.

• Impact. We take our work seriously. We’re a small squad on a mission to change ecommerce for the better.

• Open & thoughtful communication. We prefer an async way of working with a focus on deep work vs. endless meetings and politics.

About the role:

As our Demand Generation Manager, you will play a pivotal role in driving our multi-channel lead generation efforts via email, paid, search, organic, and social media. We want to welcome in someone who is comfortable risk-taking, diving into ideas, and finding the most effective ways to generate leads.

What you'll be doing:

• Create and implement demand generation strategies across multiple channels

• Set the foundation and build-out the go-forward demand generation strategy and best practices

• Build and manage KPIs dashboard towards efficient funnel building

• Leverage data to analyze, communicate and present actionable ROI insights

• Engage and understand buyer personas, tailoring strategies for effective reach and conversion

• Create, oversee, execute and optimize projects and experiments that explore multi-channel campaigns driving awareness, leads, pipeline, and revenue

   

Join the team if you:

• Show proven experience in B2B SaaS demand generation for more than 3 years now

• Share comprehensive understanding of demand generation channels and their nuances

• Bring strong analytical skills and a data-driven approach to decision making

• Have experienced risk-taking decisions and rapid experimentation

• And your buyer personas understanding pairs well with tailored strategies for each

• Have the ability to develop and work with demand generation formulas on multi-channels

• Are comfortable with a fast-paced start-up environment, working independently and taking initiative

Impress us even further:

• You know your way around without a dedicated content/design person

• You're acing analytics tools (Amplitude, Google Analytics, etc.) or database/SQL queries

• Savvy with AI powered tools and already established ones like: Segment/Amplitude/HubSpot/Lemlist/Zapier/Hunter.io/Outreach.io/Reply.io/Snov.io/Clearbit

• 🏠 The flexibility to work from anywhere, even if it's just from the comfort of your own bed (because let's face it, who doesn't love a good WFH situation?)

• 🌞 Flexible working hours, because who said you can't design your day on your terms?

• 💸  Competitive salaries, smaller egos. We offer highly competitive salaries and equity, because we're building this together.

• 🌴 Time off? More like time on. With unlimited paid time off and a minimum of 15 days off per year, you'll have plenty of time to explore the world (or just your couch).

• 📖 "Edu-tainment" budget - an annual budget to continue learning and expanding your horizons. It's like getting a raise without having to ask for it. We invest in you, so you can continue to invest in yourself.

At Siena AI, we’re not just looking for people who can do a job. We’re looking for people who want to break boundaries, create the future, and redefine the world of B2B SaaS. If that’s you, we look forward to your application.

Siena provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

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