Data Analyst

Peggy is reenvisioning the art market by establishing Art 2.0. Our mission at Peggy is to support the livelihoods of artists. Why? Because artists are the ultimate observers of society with messages to share that create change. What does this mission look like in the world? A world with art in every home. A world where liquidity in the art market is accessible to middle-market collectors. A world where collectors support artists and their observations of the world, the messages they have to share, and the change they create. Peggy creates new opportunities within the art market by making investment-grade art accessible, filling the untapped gap of resale activity in the middle market and shifting benefits to artists by enabling resale royalties. 

Being on the frontier takes visionary thinking, a flexible mindset and the ability to thrive in unchartered land. We value security, storytelling, straightforwardness and forward-thinking. Peggy is the place for you if you’re seeking personal and professional growth and to establish a new way of doing business in the art market. 

As a seed-stage startup, Peggy does not offer a rigid corporate structure. If you crave the structure, clarity and predictability of traditional corporate environments, Peggy might not be a place where you’ll thrive. We operate in an ambiguous environment by being curious, placing bets, shipping fast and learning from the outcomes. We are light on processes at Peggy, instead favouring relationships of high trust achieved through high impact. At our stage, exceptional competencies centre around leading, owning and prioritizing work that achieves business strategies. 

Motivations that excel at Peggy

• Caring deeply about what you do and about establishing Art 2.0 

• Being a visionary, experimenting and moving quickly 

• Being resilient and resourceful in the face of ambiguity and thriving on (rather than enduring) change

• Embracing disagreements and committing to moving forward despite a difference in opinion

As Data Analyst, your mission is to collect, interpret, and visualize data to support decision-making processes across Peggy. Your insights and recommendations will contribute to driving growth and improving the Peggy marketplace. 

• Analyze large datasets related to demand-side and supply-side behaviour to address strategic and operational questions.

• Develop and maintain automated dashboards and reports that provide company-wide visibility of key business metrics.

• Identify and analyze cohorts and sub-cohorts to determine the most successful strategies and areas for optimization.

• Design and manage A/B tests, from concept to analysis, to measure the impact of various initiatives.

• Collaborate closely with cross-functional teams, including Product, Marketing and Supply to drive data-informed decision-making.

• Transform raw, unstructured data into clean, structured datasets using Snowflake, PopSQL, Mixpanel and Segment.

• Recommend new Segment Events that need measuring, to analyze Peggy’s efficacy towards achieving its business coals

• Analyze business goals of AARRR funnel metrics

• Analyze and quantify k-factor growth loops (e.g. artists refer galleries who refer artists who refer collectors who refer artists)

• Analyze LTV:CAC ratio, MER (Marketing Efficiency Ratio), RoAS (Return on Ad Spend)

• Provide actionable insights and recommendations to internal stakeholders for improving products, increasing revenue, and enhancing user retention.

• Generate and present regular reports and dashboards to monitor key metrics and performance indicators. 

• Assist other team members in creation and presentation of their dashboards.

• Bachelor's degree in a quantitative field such as computer science, mathematics, economics, or related disciplines.

• 1-3 years of experience in data analytics.

• Proficiency in SQL for data extraction, manipulation, and analysis.

• Strong analytical and problem-solving skills, with the ability to translate complex data into meaningful insights and recommendations.

• Experience with data visualization tools, such as PopSQL, Mixpanel or similar.

• Familiarity with cloud data warehouses and ETL processes, such as Snowflake and Python.

• Advanced knowledge of Google Sheets or Microsoft Excel.

• Excellent communication skills, with the ability to present complex data findings to both technical and non-technical stakeholders. 

• Ability to identify, distill, and synthesize headline insights, and present via data visualizations and key takeaways on slides (e.g. “PowerPoint” - we currently use Figma for slide decks at Peggy)

• Experience working at McKinsey, Bain or BCG is a plus. 

• Competitive salary and stock options

• 5 weeks vacation (which includes 2 weeks of company downtime during the holiday season)

• Top-tier health benefits (drug, dental, vision, life insurance, etc)

• Digital-first, fully remote environment

You will report directly to Peggy's CEO and be the driving force behind data analysis at Peggy.  You will work closely with other marketing team members who are responsible for user engagement (deeper in the funnel), data, analyses, paid advertising, copywriting, and content creation. 

• Remote first/remote only

• Peggy is based in Canada

• Eastern Time preferred for this role

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