Data Analyst - Google Analytics

 

The Data Developer is a professional passionate about building technological solutions that encompass the entire data lifecycle. Their expertise is focused on data ingestion, transformation, governance, organization, and provisioning, ensuring that data is managed efficiently and securely.

 

Responsibilities:

- GA4 & GTM tracking & tagging. Ensure our web pages & campaigns have the relevant tags for us to monitor performance.

- Provide training & support on GA4 / GTM tracking to Business Units & Countries

- Advise & recommend the optimal model for setting up tagging / tracking using GA4. Should this be owned by IT, MCoE or BU? Including evaluating competency.

- Maintaining  existing reports & building new reports which cover the following:

A. Digital performance (Search, web page performance, social media)

B. Metrics that matter (linking digital performance to internal metrics)

B. Lighthouse projects (special innovation projects)

- Understanding of: GA4, GTM, Brandwatch, Google Ads, Google Search Console, Looker Studio, Power BI

 

Experience needed:

- Strong expertise with Google Analytics

- Experienced as a Data Analyst

- Strong English language