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Posted on: 15 June 2024





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Customer Marketing Manager

About Us
Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About the Role

The Customer Marketing Manager is responsible for developing and implementing marketing strategies to maximize customer retention, satisfaction, and lifetime value. You will focus on understanding customer behavior, preferences, and the need to create targeted marketing campaigns and initiatives.

What your success will look like
  • Develop initiatives that drive advocacy and loyalty across Scorpion’s customers.
  • Leading the strategy and execution of customer advocacy programs across the portfolio of Scorpion products
  • Support the execution of the customer marketing framework to scale across Scorpion’s portfolio of products and services.
  • Leverage best practices to build relevant customer marketing campaigns.
  • Build out a framework that guides Content Marketing and Product Marketing to deliver a consistent cadence of customer stories and testimonials out to the market and across key audiences. 
  • Oversee and guide the development of materials including but are not limited to, long-form and short-form videos, blog posts, social, emails, and case studies.
  • Lead Customer Marketing strategy and guide channel leads to create organic and paid campaigns to drive customer reviews to third-party vendor review sites and increase referrals.
  • Responsible for measuring the impact of customer programs on revenue and communicating these outcomes across the organization.
  • Liaising between the Corporate Marketing and senior leadership within the Account Management team.
Who you are and what you bring
  • 5-7+  years in B2B customer-centric marketing roles.
  • 5+ Highly experienced in building and executing customer campaigns and programs for an organization.
  • Familiarity using and maximizing Martech solutions including Salesforce, Marketo, and in a B2B environment is preferred.
  • Ability to effectively communicate and work with all levels within Scorpion including stakeholders in executive leadership, product management, product marketing, events, and Account Management.
  • Possess strategic thinking.
  • Must be able to handle multiple, projects with several stakeholders simultaneously.
  • Ability to work collaboratively and drive actions with other functional areas of the company.
  • Possess a positive attitude, collaborative working style, and strong communication and organizational skills.
  • Bachelor’s degree preferred or equivalent work experience.
Our Scorpion Values 

Winning Mindset:  When our clients win, we win. 
Genuine Care:  We only succeed when we are truly invested in our clients and each other.
Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Our Benefits

We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow.

  • 100% employer-paid medical, dental, and vision insurance
  • Flexible paid time off, so you can rest, relax, and recharge away from work
  • Employee equity program
  • Paid parental leave
  • Paid cell phone and service
  • Remote office allowance
  • Professional development and development courses
  • Regular manager check-ins to drive performance and career growth through Lattice

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

  • The base salary range is $105,000 - $120,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.


marketing strategy
campaign development
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