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Jitterbit

Northern America

Posted on: 13 September 2023

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Customer Marketing Manager - North America



Company Description

Jitterbit is a leading data, application, and process workflow automation solution. Rooted in iPaaS and fueled by an ambitious vision, we integrate critical business processes to deliver the experiences and insights needed by enterprises of all sizes to accelerate their digital journey and future proof their business. Simply put, we power people to perform their best.

Jitterbit empowers business transformation by automating critical business processes for faster, more informed decision-making. Jitterbit is the only provider to seamlessly combine and simplify the power of integration, APIM, and no-code app creation to amplify the value of your tech stack and speed up your digital journey. Organizations worldwide rely on Jitterbit’s experience and expertise to help them save time and money, while creating exceptional experiences, now and into the future.



Job Description

Do you want to work for one of the world’s most innovative companies dedicated to driving digital transformation across the globe? Are you looking to develop your skill set with potential for career growth? 

We are looking for a phenomenal revenue focused, customer oriented marketing professional. You will be responsible for developing and executing marketing strategies, field events and sales campaigns aimed at engaging our customer base, cross sales initiatives and retention.  Your primary objective will be to nurture strong relationships with our customers, establishing JItterbit as a trusted partner while driving business growth through promotion of upselling and cross-selling opportunities.  You will collaborate closely with cross-functional teams, including sales, sales engineering, customer success, global marketing, product management, business development and RevOps to implement customer-focused campaigns and initiatives.  

Key Responsibilities:

Customer Analysis & Segmentation: Analyze and effectively segment our customer base to best categorize needs, preferences and behaviors based on our ideal customer profile for our growing software portfolio, leading to targeted lists, effective campaigns & qualified pipeline.

Cross sell/Up sell:  Collaborate with the sales and product teams to develop upsell and cross-selling strategies and campaigns to capitalize on opportunities within the customer base.

Campaign Management:  Plan, design and execute (in a hands-on way) customer-centric marketing campaigns across multiple channels (email, social media, web, in-person) and tools (e.g. ABM), measuring their effectiveness and iterating on successful strategies.

Customer Advocacy: Identify and cultivate customer advocates who can promote our brand and products, fostering positive word of mouth and testimonials, leading to compelling marketing materials including case studies, success stories & customer testimonials.

In-Market Events:  Collaborate with the broader Go-to-Market teams to plan and execute local events, customer meetups, trade shows, conferences and seminars to showcase products/services, engage with potential customers, nurture existing relationships, increase brand awareness, drive product adoption and generate leads/pipeline in target regions.

 



Qualifications
  • Bachelor’s degree (minimum) in Marketing, Business or a related field
  • Proven experience in customer marketing, cross selling, retention or related roles
  • Proven capabilities to design, develop and implement marketing campaigns at a strategic and tactical level
  • Excellent communication, collaboration and interpersonal skills
  • Data-driven mindset with the ability to analyze customer data and draw actionable insights
  • Proficiency with sales & marketing technologies (e.g. Salesloft, 6Sense, etc.) and CRM systems (Salesforce)
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Creativity and the ability to think outside the box to develop innovative customer marketing strategies
  • Experience in the technology or SaaS industry required



Additional Information

What You’ll Get:

  • Work for a growing leader within the Integration Platform as a Service (iPaaS) tech space
  • Join a mission-driven company that is transforming the industry by changing the way customers use API creation within business-critical processes
  • Career development and mentorship
  • A flexible, remote-friendly company with personality and heart

Tags

api
go
saas
salesforce
social media
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