CRM Lead (Marketing)

About Sleek

Sleek is on a mission to revolutionize how entrepreneurs operate their business. We want to give small and medium business owners, entrepreneurs and investors, peace of mind and the power of online solutions to allow them to focus on what they do best - growing their business. As we work for our thousands of customers, we offer a fully digital experience to all our clients, and all their transactions, requests and documents signing are made online. In addition, we gather millions of data points about their business, and in turn we transform those into useful, actionable insights and recommendations to accelerate their growth through smart algorithms. 

We are a team of 440 builders from 18 countries, with offices in Singapore, Philippines, Hong Kong, Australia and the UK committed to delivering a delightful digital experience with a human touch to our clients!

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About the role

Sleek is hiring for a Global Lifecycle Marketing Manager to drive customer acquisition, revenue growth and customer engagement through a best-in-class customer marketing experience. The role will work closely with the CRO lead and Global Brand lead to identify opportunities and develop campaigns targeting customers at all stages of their journey.

The ideal candidate is analytical, customer-focused, excels in a dynamic environment, and effectively collaborates across teams. They will have a data-driven mindset with the ability to clearly communicate business results and future opportunities. You will nurture customer interest to convert them through effective audience segmentation and personalized campaigns.  You will ensure consistent alignment with Global priorities and initiatives to ensure that locally driven campaigns are operating effectively and deliver incremental benefits to the business.

Your role involves continuous measurement, reporting of performance and insights, and the execution of high-velocity, high-impact email campaigns to optimize for learnings. 

Key job responsibilities

• Develop the strategic roadmap for email campaigns to support overarching marketing and business goals
• Improve targeting and relevancy of campaigns, working with Data and analytics teams to create audience segments as needed
• Embrace a data-driven test-and-learn approach to email creative, list targeting, and messaging
• Maintain a high bar for marketing creative and copy across all messaging touchpoints
• Set up campaigns and apply measurable metrics for review/reporting
• Establish testing frameworks where possible to assess business impact

Requirements

• 6+ years of experience in email marketing, encompassing campaign strategy, messaging, segmentation, and A/B testing. 
• Proven track record in enhancing sales pipeline, conversion ratios, and CLV. 
• Strong technical proficiency with email tools/systems, preferably Hubspot. 
• Analytical and problem-solving skills for data-driven decision-making. 
• Exceptional organizational skills, attention to detail, and ability to manage competing priorities under pressure. 
• Excellent written and verbal communication, interpersonal skills. 
• Comfortable in a scrappy, fast-paced environment, adept at quick learning, iteration, and decision-making.
• Equally comfortable with crafting creative messaging and analyzing spreadsheets to quantify results.

More about Sleek!

At Sleek, we work in a fast-paced start-up environment. We have a strong culture built around our five core values: Simplicity, Loyalty, Excellence, Entrepreneurship, Kindness. As a deliberately multicultural team, our team comprises more than 18 nationalities and spoken languages.

We consider the company’s success to be a result of committed individual and team efforts, and are looking to onboard talented and creative people who want to make a difference. Corporate social responsibility is a passion, and as an equal opportunity employer we aim at making the world a better place. We are the 1st international incorporation and accounting brand to achieve B Corp certification status, meeting the highest standards of social and environmental impact performance. With a strong commitment to also make Sleek a great place to work, we offer a flexible working environment where we empower every team member to be the best they can be - regardless of race, ethnicity, religion, gender, age or identity.

If you think you would be a good fit for our mission, we look forward to hearing from you!

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