Creative Strategy Lead

Creative Strategy Lead

at TubeScience

Downtown Los Angeles (remote)

TubeScience is looking for a talented Creative Strategy Lead to join our thriving team! 

Quick ‘about us':

We're a data-driven video company based in LA that's grown to become the largest producer of video ads on paid social in the 6 years since founding. Collectively, our videos account for ~5% of all paid video views on Facebook and Instagram in North America and reach 100-200 million people per day.

What You'll Do: 

As a Creative Strategy Lead, you'll be responsible for setting the overall strategic direction for multiple clients. You'll work collaboratively across teams to create top-performing ads, drive creative decision-making, and grow revenue for accounts spending upwards of $1M per month. 

In one of the highest-leverage roles at TubeScience, the Creative Strategy Lead will analyze data sets, debrief large teams on performance, produce briefs to be turned into ads, review consumer research, and provide direction and guidance across team functions. This role is client-facing.

Responsibilities:

• Own creative strategy for a portfolio of 5-10 assigned clients, responsible for client performance against KPI targets and revenue growth.
• Manage and lead a team of 2-5 Creative Strategists
• Utilize research, data analysis, and creative insights to build hypotheses to drive creative testing, scaling, and iteration.
• Write strategic briefs outlining hypothesis-driven tests within ads to gain high-impact learnings.
• Own regular planning for ad creative and footage needs.
• Oversee execution of strategy by Creative Strategists and the Creative Production Team by reviewing scripts and ad creative for performance.
• Identify top performing concepts and create variations and iteration plans to help creative teammates understand how to scale out concepts that are working.
• Identify and escalate team resourcing needs.
• Perform regular audits to ensure alignment of creative strategy with client KPIs.
• Perform regular audits to identify growth opportunities for clients.
• Collaborate directly with Growth Managers to build strategic account plans and critically analyze media testing and scaling structures within ad platforms to ensure optimal conditions for performance.
• Collaborate with Growth Managers on internal and external (client-facing) creative reporting.
• Contribute to client communication and executive-level relationship cultivation.

Required Skills and Qualifications

• 3-5 years of experience in paid social/direct response/performance marketing
• 3+ years of experience leading the creative function of a high performing team
• Experience making performance ad creatives (work samples are a plus)
• Client-facing experience
• Expert knowledge of Facebook Ads Manager
• Deep familiarity with performance metrics and performance funnels across platforms
• Excellent English written and verbal communication skills
• Strong consumer-centric copywriting skills (work samples are a plus)
• Strong attention to detail 
• Strong analytical skills
• Ability to prioritize and manage your schedule
• Ability to work with minimal supervision
• Strong time-management, communication, and organizational skills

Preferred Qualifications:

• Experience managing client relationships (large clients with 7-figure monthly budgets a plus)
• Experience managing or optimizing ad campaigns on secondary digital ad platforms (i.e. TikTok, Snap, Pinterest, YouTube,etc.)
• Strong Excel and Google Sheets skills

Benefits:

• Excellent Medical, Dental and Vision Coverage
• Flexible PTO
• 401k + Matching 
• $500/yr for Education/Training 
• Monthly WFH Stipend
• Personal Coaching
• Remote Flexibility 
• Creative Working Environment
• Paid Sick Leave

Compensation:

Note: TubeScience offers remote/flexible work (unless specified to be required to be in-person) and is open to hiring remote candidates who are residents in any US state.

TubeScience provides the wage ranges it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected range of starting pay for this role is $100,000 - $130,000 annually.  Actual compensation may vary within the listed range based on a wide array of factors including but not limited to skill set, experience, and specific geographic location.  

TubeScience offers a competitive benefits package, including medical, dental, vision, short & long-term disability, life insurance/AD&D and 401k matching. We offer paid sick days, flexible PTO, company holidays, and paid parental leave. 

What's atypical about the company:

• We're fast and data-driven: our teams develop concepts in the morning, shoot/edit in the afternoon, launch in the evening, and iterate the next day based on real-world performance.
• We're a behavioral R&D lab at the core: We put 2,000+ video experiments per week, watched by tens of millions of people per day, that give us deep insights into how people make decisions. Over the past couple years, we've built an enormous library of IP around human behavior and visual communication.
• We work on a pure pay for performance basis. Zero production fees for video. Clients only pay us if our videos outperform anything they're running internally.

Our clients are among the largest advertisers on FB and Instagram, across a wide range of verticals (incl. fashion, beauty, food, fitness apps, healthcare apps, financial services), giving us unique visibility into what drives success at scale. We focus on profitable growth with clients and grow their investment by 80% on average.

TubeScience is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us..

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