Creative Strategy Lead

We provide strategic consulting for technology companies poised for hyper-growth. We specialize in paid media, conversion rate optimization, management consulting, and custom marketing technology implementation.

Scalable growth requires an investment in engineering and data resources. In particular, we help businesses launch major programs with minimal headcount. Companies turn to us, their outsourced growth marketing team, to solve their most pressing issues related to growth.

Our team’s unmatched expertise in growth marketing, engineering, and product is our way of ensuring that our solutions outpace our clients’ internal abilities and provide exceptional value.

Location: Remote (US/Canada Based)

Employment: This is a 1099 /contract position

Salary: $65-120/hr (depends on hours)

About the Role We are hiring a Creative Strategy Lead!

At Apex, we help our clients design effective creative and testing approaches while working across a range of channels, including online (Facebook, YouTube, Search, Affiliate), offline (Direct Mail), and owned (Email, Push, SMS).  

The ideal candidate:

• Is a highly analytical individual who uses data insights to educate clients on launching more effective creative. 

• Takes a framework-driven approach to solving varied problems. They must also be able to size the level of work, partner with the Vice President of Creative Strategy to price the project appropriately, and track the profitability of their projects.

• May not be an expert in any given marketing channel but is adept at researching marketing platforms, conducting consumer research, and pulling competitive insights to support your decisions. 

   

  Will Drive:

• Creative Ideation of new creative concepts that are supported by data on a biweekly basis.

• Testing & Measurement by designing effective creative testing measurement approaches (A/B, Multivariate) in collaboration with the client's data analytics partners. 

• Weekly Brief Creation for new or iterative tests.

• Creative Briefing and meet with the client's team on a weekly basis to review new briefs, and collect input on new concept designs and the status of the creative roadmap.

• Recommendations to the client on a monthly basis regarding changes in the testing process that can reduce the cost to test new concepts and identify winning/losing concepts faster.

• Creative Test Management for multiple clients on a weekly basis. 

• Creative Roadmap Reviews through weekly client meetings highlighting test learnings, roadmap milestones, and campaign performance.

What You Need

• 5+ years of experience in consumer insights, data analysis, marketing analytics, or a quantitatively heavy marketing role.

• Strong ability to present to senior-level decision makers (Vice President and above) and condense insights into “bite-sized” recommendations. 

• Proficiency in brainstorming new testing ideas grounded in data insights. 

• Ability to partner with the client’s creative team and production partners to effectively communicate brand values, identity, and voice. 

• Ability to explain the rationale why creative decisions are being made and why it may or may not have performed to expectations. 

• Ability to lead and mentor more junior team members, providing guidance on how to use data insights to enhance their thinking process.

• Experience in creative for one or more marketing channels, including YouTube, Facebook, TikTok, Email, Landing Pages, Onboarding, SMS/Push, and Search. 

• Excel (Intermediate to Advanced): We don’t expect you to live in excel daily, but if you need to, you have the skills to translate data using intermediate-level functions.  

• Demonstrated experience running controlled experiments (A/B Testing, Multivariate Testing), including statistical concepts (hypothesis testing, segmentation, randomization, bias/validity).

• Can effectively explain the differences between attribution versus incrementality. Further, you should be able to explain each use case to a client and how it applies to testing. 

• You love to stay up to date on creative industry trends (new ad formats, platforms), marketing trends,  and client customers (new product launches, competitors).

• Well versed in the following: Google Tag Manager, Tableau, Lookr, Google Analytics 4, Data Studio, Canva, Mailchimp, Facebook Ads Manager, Klaviyo

Nice to Have:

• SQL Experience (Intermediate and above)

• Skill in designing and conducting qualitative and quantitative research to understand consumer preferences, behaviors, and motivations.

• Experience using methods like surveys, focus groups, ethnographic studies, and social listening to gather insights.

• Ability to extract meaningful consumer insights and translate them into creative concepts that resonate with target audiences.

What Apex Growth offers:

• A great flexible remote work environment—equal parts laid-back startup and motivated meritocracy

• Daily opportunities to grow your technical skills and capabilities & professional development opportunities within the organization

• A highly accomplished executive team with a plan to scale Apex Growth, that works with you to become a major player in the growth marketing agency space

• A competitive salary and bonus structure

• 401(k) with company matching

• Generous (and by generous we mean unlimited) PTO

• Paid Vacation, Paid Bereavement, and Paid Family Leave

• Full Health Benefits (Dental, Vision, Wellness)

• Oculus 2 Headset for company-sponsored monthly team socials

• Learning and career development program

These benefits are applicable to Apex Growth, US and CA based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Still wondering why you should consider joining the Apex Growth team? Hear from Apex Growth Co-founders David Mausolf and Dave Riggs talk about what sets us apart.

Why join the team at Apex Growth?

Tags