Creative Producer

THE OPPORTUNITY

As a member of the Creative, you will harness data, creative insights, and market research to craft compelling performance ads and brand collateral aimed at driving client revenue growth. Your role involves a dynamic mix of analyzing advertising data, collaborating closely with Creative Director, Editors, Designers, Producers and Paid Social team members to create impactful video and static ads, and writing persuasive scripts, all under the leadership and direction of your Creative Director.

• Utilizing data, research, and creative insights to formulate effective creative strategy.
• Performing consumer, product, and competitor research using basic tools/resources.
• Collaborating with Creative Directors, Editors, Designers and Clients to produce videos.
• Writing scripts and copy for video and static image ads.
• Selecting and briefing UGC creators to appear in client collateral. Managing UGC creator relationships and transactions.
• Proven ability to identify, manage, and work with UGC creators to enhance marketing campaigns. Utilize effective strategies and tools to source, engage, and measure the impact of UGC.
• Ensuring visuals match creative strategy outlined for the ad.
• Giving feedback that aligns to the creative strategy of the ad.
• Executing on feedback given by your Creative Director, the client,  and/or other key stakeholders .
• Analyzing the results of creative tests and utilizing this analysis to iterate.
• With oversight from your Creative Director, responsible for strategic monthly creative account planning for assigned clients.
• Identifying top-performing concepts within accounts using data and creative analysis.
• Identifying effective concepts/trends in the social media ecosystem.
• Champion the brand values of your clients . Understand ad product benefits, capabilities, and features that translate to creative recommendations and best practices for clients. 
• Prepare weekly updates for, attend, and participate in client sync meetings
• Responsible for onboarding new creative clients, managing their assets, facilitating asset delivery, feedback loops, etc. 
• Apply strategic knowledge of social, cultural, digital, and business landscapes to all efforts.

• UGC/Direct Response Experience: Preferred background in User-Generated Content and Direct Response marketing.
• Script Writing & Editor Briefs: Assist with writing scripts and preparing editor briefs after concepts are approved by the primary Producer.
• Client Concept Decks: Help with creating and organizing Client Concept Decks, with experience in Google Slides being a plus.
• UGC Creator Management: Manage the hiring and communication with UGC creators.

• Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 20-30 minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.
• Stage 2 (Leadership Panel Interview) - Your leadership video interview will be a 30-minute conversation with our hiring manager and a GR0 leadership member. During this time you will answer additional questions and have ample time to ask questions of us.
• Stage 3 (Take Home Assessment) - The take-home assessment is a key part of our interview process, allowing us to see your practical skills in action. It's designed to reflect real-world tasks you'll encounter in the role, and we appreciate your time and effort in completing it.
• Stage 4 (Contract Extended) - If a #GR0mance has brewed, we will extend a contract!

• $50/HR - on average 15 hours per week.

About Us:

Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands. 

GR0’s notable awards and achievements include: 

Glassdoor’s “Top CEOs” (2021)

Clutch’s “Top 100 Fastest Growing Companies” (2022)

Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)

Comparably’s “Best Company for Career Growth” (2021)

Built In’s Moxie Women in Tech Awards (2021, 2022)

At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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