Copywriter, Fundraising Programs (Contract)

COPYWRITER, FUNDRAISING PROGRAMS (CONTRACT)

Summary

The Wikimedia Foundation is the non-profit organization that operates Wikipedia – one of the most popular websites in the world, accessed by over 1.8 billion unique devices every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors around the world. We primarily raise funds through a mix of banners on Wikipedia and emails to existing donors. We actively run fundraising campaigns in over 25 countries.

The Wikimedia Foundation is looking for a Copywriter, reporting to the Lead Creative Strategist, to develop and execute creative strategies that will grow our revenue base and strengthen our relationship with our donors. This role will involve working with the Fundraising Content Team to develop compelling and engaging fundraising content across a variety of channels, including banner appeals on Wikipedia, email, social media, and web.

This role is a mix of copywriting, content strategy, project management, A/B testing content and reporting. A blend of creative and analytical skills will be very beneficial in this role.

Responsibilities:

• Collaborate with the Fundraising Content Team to conceptualize messaging goals for our fundraising campaigns
• Assist in the creation and revision of high-level messaging as well as day-to-day copy for a range of creative fundraising materials across channels
• Work within the parameters of our unique A/B testing program to generate growth through content optimization. This includes staying on top of A/B test results and contributing to some of the donor research work that informs our iterative process
• Participate in brainstorming sessions and contribute creative ideas for new fundraising campaigns
• Help manage creative project timelines and ensure deliverables are met on time: coordinate content administration tasks including creating and organizing Google Docs, formatting content, and ensuring accurate delivery of materials to the appropriate production teams, maintaining clear documentation and communication throughout the process.
• Perform other duties as assigned by the Lead Creative Strategist

An example of a typical day for our copywriter

• Align with our Lead Creative Strategist on content priorities and latest test results
• Create a series of variants to optimize our banner content in one of our international campaigns
• Provide copy-editing support on a Major Gifts email newsletter
• Organize a folder of images and videos for an upcoming multimedia brainstorming session
• Send back the first draft of a recap from a recent donor engagement series

Requirements:

• Bachelor's degree or experience in a relevant field (e.g., marketing, advertising)
• Excellent writing and editing skills
• Strong communication skills
• Ability to work collaboratively in a remote team environment
• Strong attention to detail and ability to manage multiple projects simultaneously
• Basic understanding of fundraising principles and practices
• Experience with digital marketing tools (emails, social media and banners)
• Analytical skills
• Passion for the mission of the Wikimedia Foundation

If you are a creative and motivated individual who is passionate about making a difference, we encourage you to apply for this exciting opportunity to join the Wikimedia Foundation team.

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. 

The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.

The Wikimedia Foundation is a remote-first organization with staff members including contractors based in more than 50 countries. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated hourly pay range of this position for applicants based within the United States is US$36 per hour to US$54 per hour with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location. 

All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.

If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at recruiting@wikimedia.org or +1 (415) 839-6885.

More information

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