Content Writer

Responsibilities

Collaborate with the Growth team to do the following:

• Research assigned topics on food, education, and school nutrition

• Study and understand the company’s style of writing

• Write blog posts for the company website

• Write LinkedIn posts for the company page

• Implement SEO principles in your blog post writing

• Research online search keywords using tools such as Ahrefs to understand what language to incorporate in blog posts

• Submit error-free, grammatically correct first drafts

• Communicate with the Growth team for the editorial process and implement feedback quickly

• Create content quickly

• Use project management software (Asana) to manage content calendar

Results & Goals

What we both expect at the end of this:

Vision: Our client’s website drives significant traffic from school administrators from online search engines.

Short-Term Goal: 50 new blog posts by the end of September

• 5 new articles per week

  • First drafts due early on Wednesdays

  • Second iterations due by end of day on Thursdays

Long-Term Goal: Build our client into an authority in the school food space

• The scope of this role can grow to include developing and owning the content strategy overall

• Other areas around content can eventually include lifecycle marketing content for prospective leads, LinkedIn content targeted towards school administrators, our client’s future Annual School Meal Report, and more!

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