Content Strategist

Introduction to Demandbase: 

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase is seeking a talented Content Strategist with a strong background in copywriting and editorial work, coupled with expertise in SEO, content analytics, CRO (Conversion Rate Optimization)/digital, audience research, program management, workflow optimization, and customer journey mapping. The ideal candidate will have at least two years of experience in B2B SaaS environments, possessing a designer-friendly approach, a keen eye for brand consistency, and the curiosity, adaptability, and investigative skills reminiscent of a seasoned beat journalist.

The base compensation range for this position, not including bonus, is: $75,000 - $120,000

What you’ll be doing:

• Develop and execute comprehensive content strategies aligned with Demandbase's business objectives, target audience needs, and market trends.
• Craft compelling and engaging copy across various channels and formats, including but not limited to website content, blog posts, whitepapers, case studies, emails, social media, and more.
• Collaborate cross-functionally with marketing, sales, product, and design teams to ensure cohesive messaging and brand consistency throughout all content touchpoints.
• Conduct thorough keyword research and leverage SEO best practices to optimize content for search visibility and organic traffic growth.
• Utilize content analytics and data-driven insights to track performance, measure ROI, and continuously refine content strategies for maximum impact.
• Lead CRO initiatives to enhance user experience, drive conversion, and optimize content effectiveness at every stage of the customer journey.
• Conduct in-depth audience research and persona development to inform content creation and messaging strategies.
• Manage end-to-end content production processes, from ideation and creation to publication and distribution, ensuring timely delivery and adherence to quality standards.
• Identify opportunities for workflow optimization and implement efficient content management systems and processes.
• Collaborate with internal stakeholders to map customer journeys and develop targeted content experiences that resonate with key audience segments.

What we’re looking for:

• At least three to four years of experience in content strategy, copywriting, and editorial roles, preferably within the B2B SaaS industry.
• A natural writer. This role is a thinker and a doer. Everybody writes. 
• Proven track record of driving measurable results through content initiatives, with a focus on SEO, CRO, and audience engagement.
• Strong analytical skills and proficiency in content analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush,  Screaming Frog, Surfer SEO,  Clearscope, etc.).
• Excellent project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Exceptional communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Designer-friendly mindset with a keen eye for aesthetics and brand consistency.
• Curiosity, adaptability, and a passion for staying abreast of industry trends and best practices.
• Experience with customer journey mapping and persona development is a plus.

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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