Verifiable

USA

Posted on: 12 August 2024

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Content Marketing Specialist

About Us:

Verifiable provides industry-leading, API-first solutions to automate credentialing and provider network management for the healthcare industry. Our software is used by some of the largest and fastest growing healthcare companies like Humana, TriWest, Spring Health, Modern Health, Talkspace and Grow Therapy. We are an official Salesforce vendor, and the #1 fastest-growing ISV partner on the Salesforce app exchange in 2023.

Introduction:

Verifiable is looking for our next marketing hire-- a Content Marketing Specialist reporting into our growing Demand Generation department.

When applying, we ask that you please link your Portfolio under "Portfolio URL" found under the "Links" heading so that we can review some of your work.

Responsibilities

Develop a consistent content marketing program that drives organic results and feeds marketing campaigns across multiple channels

Develop a tone and voice for marketing/brand

Develop and manage an SEO/SEM strategy that generates leads and opportunities

Contribute to thought leadership and education strategies, including community and event content

Produce written content for the website and external media, including blogs, white papers, guides, emails, landing pages, and social media messaging

Research relevant topics and gather information on policy and industry trends related to campaign themes

Project manage content deliverables, working with subject matter experts across the organization and externally, as well as team members in product marketing, demand gen and design

Produce content for live events and webinars, including slide decks, one-pagers, speaking submissions, as well as content for online community education

Review google analytics and search console reporting in order to evaluate the effectiveness of content

Requirements

5+ years of experience in a content marketing, digital marketing, or product marketing role

Proven track record of driving brand awareness and lead generation from content marketing initiatives

Ability to plan and produce short and long form content of varying media types - guides, blog posts, emails, ads, presentations, website copy, video/webinar scripts

Research and cross-functional collaboration skills, working with internal and external SMEs to gather knowledge

SEO/SEM knowledge and skills

B2B Healthcare industry experience is desired

Excellent written and verbal communication

Strong researcher and critical thinker

Adaptable team player that is excited about taking on a wide range of content related responsibilities

Strong project manager that can guide multiple stakeholders on projects and manage competing priorities

More About Verifiable:

-We’ve grown to over 100 employees in 5 years. Steady revenue growth allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding.

-We value the many benefits of remote work, so we’re fully distributed across the US and internationally.

-Benefits include Health/Vision/Dental plans, unlimited PTO, new Apple equipment, and startup equity as part of your comp package.