Ledgy

Europe, UK

Posted on: 18 February 2024

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Content Marketing Manager

Ledgy’s mission is to democratize ownership in startups. We create transparency for all stakeholders of a company and bring scalability to important processes for founders such as managing their stockholders, preparing financing rounds, and granting equity to all their employees.

Ledgy was founded in Switzerland in 2017 – in fact, we were the first ever Swiss company to be backed by Sequoia Capital. 🇨🇭 Today, Ledgy is a pan-European company with offices in London and Berlin as well as our HQ in Zürich.

We are proud to partner with some of the world’s leading investors. New Enterprise Associates led our $22m Series B round in 2022, with Jonathan Golden joining Sequoia’s Luciana Lixandru on our board. We are now focused on building incredible equity experiences for companies and teams, to make Europe the best place in the solar system to own equity 👩🏻‍🚀🚀

We encourage diversity and are an international team of 60 people, coming from 26 different countries and speaking 25 different languages.

We believe that startups are a main driver of positive change in the world and help create equal opportunities for everyone outside of corporate hierarchies. Humanity needs solutions for the current challenges, like climate change and the best source for this innovation are startups. We try to live by strong moral values and offer an example to other companies, while helping them be more successful with our product so they can drive the change forward.

We believe that equal opportunities for all social groups of society are necessary, and are committed to a culture where everyone feels welcome and respected. Psychological safety and a culture of modesty and openness is important to us.

We sincerely live and work by our beliefs so every hire for us is an important one. We’ve done a great job so far in building our team and our hope is that you will be able to join us.

As Content Marketing Manager at Ledgy, you’ll lead our efforts to develop and distribute best-in-class content for our multi-channel marketing campaigns. Your work will help educate the wider ecosystem about equity and share plan management, provide insightful information on the latest equity trends, and help Ledgy win new business.

This is a high impact role with the opportunity to collaborate with marketing, sales, and product teams within one of Europe’s fastest-growing and most ambitious companies.

At Ledgy, you will...

Partner closely with our Content and Communications Lead, Marketing Director, and CEO to develop and implement content marketing campaigns that help Ledgy hit its business goals
Manage Ledgy’s content marketing strategy, owning our content calendar to ensure we produce timely, helpful, and engaging content across key channels
Create quality, engaging, and relevant content for various channels, including blog posts, articles, videos, email campaigns, newsletters, and more
Analyse the effectiveness of our content; provide regular reports on key performance indicators (KPIs) and adjust strategies accordingly, testing, and iterating based on campaign performance
Analyse and leverage internal and external data, as well as market and competitive trends, to guide strategic decisions around our product offerings and go-to-market approach
Be a cheerleader for quality content: help other members of the marketing team, from product marketing to designers, deliver quality and consistency in content production

The job is a good fit if you:

Have 3-5 years of experience in content marketing, ideally within a B2B SaaS company
Can demonstrate a history of leading data-driven, multichannel content marketing campaigns in technology businesses that generate leads and drive demand
Are familiar writing and creating content that engages senior finance stakeholders
Feel at ease discussing complex financial products and software
Are comfortable using tools like Google Analytics and Looker to analyse content data
Have excellent verbal and written communication skills in English (additional languages, especially French or German, are a plus)
Are comfortable working cross-functionally in a hybrid environment
Are proactive, curious, solution-oriented, and have a high level of attention to detail and accuracy
Experience is producing SEO optimised content

Please note: for candidates based in London, UK or Berlin, DE we use a hybrid work model of minimum 1 day in the office per week

Being part of Ledgy means to

See “the whole journey” and be one of the first team members of a company that scales from Switzerland to be the major player in Europe and globally
Work with a passionate team with diverse interests such as the outdoors ⛰️, meditation 🧘, and space exploration 🌌
Have a chance to get to know the startup world and it’s leaders inside and out
Have flexible working hours, be able to work remotely, and benefit from 25 days of vacation
Have an annual learning & development budget for you to invest in your professional growth
Receive access to nilo.health, a mental health support platform
Get stock options to become an owner of Ledgy yourself
Take part in company off-sites and in optional regular team activities

…all this to create a fun 🎉 and productive 👩🏾‍💻 working environment where personal hobbies and projects have enough space as well.