Content Marketing Manager

About the Role

Are you a seasoned content marketing expert with a flair for digital channels and SEO optimization? Figment is looking for someone like you to join our team. Your responsibilities will encompass creating engaging content, producing campaign copy, and staying ahead of industry trends. If you have a knack for clear communication, excellent writing skills, and a strong work ethic, we want to hear from you.

Responsibilities

• Researching and analyzing the latest developments and trends in the industry.
• Creating engaging and informative content related to digital assets, blockchain infrastructure, and the digital asset ecosystem.
• Producing campaign copy, social media posts, video scripts, and other digital media.
• Communicating complex concepts in an easy-to-understand manner for a variety of audiences.
• Help with writing persuasive copy to serve a variety of growth marketing initiatives, including product launches, web landing pages, digital ads, customer lifecycle and email communications, and more.
• Staying up-to-date with the latest news and trends in the cryptocurrency industry.
• Promoting and representing Figment in a positive manner.
• Building relationships with the community and engaging in meaningful discussions about Figment.
• Educating the community on Figment’s products, features, and benefits.
• Identifying and collaborating with potential partners and influencers in the industry.
• Generating interest and awareness through digital marketing channels.
• Upholding Figment’s values and mission in all interactions with the community and beyond.
• Work closely with Product Marketing to develop customer-centric content to enable new product/partnership launches.

Qualifications

• Wordpress - blog publishing (Elementor experience a big plus).
• SEO - optimizing articles and websites overall for keyword ranking.
• SEM - work with our agency partners to best optimize our paid search activities and bring additional SEM opportunities.
• Content Marketing - once we have an amazing piece of content, find interesting and effective distribution methods to get not only more eyeballs, but qualified eyeballs on our pieces.
• 5+ years of content marketing experience (1-2 years in crypto) with a focus on SEO and digital channels.
• Demonstrated success in developing and executing content strategies that drive engagement, lead generation, and SEO performance.
• Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style to different audiences and channels.
• Strong project management and collaboration skills, with the ability to work effectively in a cross-functional and remote global team environment.
• Familiarity with content management systems, SEO tools, and analytics platforms.
• Strong communication skills - you can communicate effectively both inside the business, at any level, and outside the business with stakeholders like partners and clients.
• Great attention to detail - you know that polish matters, and you execute everything you do through that lens.
• Robust work ethic - you’re highly motivated, proactive, and able to work independently or as part of a team to meet tight deadlines.
• Growth mindset - you believe that challenges are opportunities, and you don’t shy away from them.

Nice to Have

• Proficient with Marketing automation tools, Figma, Notion.

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.

Base Salary: The US base salary range for this position is USD $110,000 - $160,000. The CAD base salary range for this position is CAD $110,000 - $160,000.This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all of the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.

Benefits: All employees of Figment receive the following competitive benefits. For candidates beyond Canada and the US, benefits will be outlined during your first interview with Figment.

• 100% remote-first environment, with co-working spaces in our employee “hubs” across the globe for those who enjoy a hybrid model
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
• Extended company-paid health benefits that kick in day one
• Best in class parental leave and flexible arrangements
• A home office stipend to create a space that you enjoy working in
• Monthly Wifi reimbursement
• A yearly Learning & Development budget
• 401K (US) or RRSP match (Canada)
• Stock Options in the company
• Competitive bonus (based on company performance) that is distributed quarterly - we believe that the company’s success should be shared with our employees often
  • For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!
• A culture of honesty, professionalism and risk taking in a high-growth environment

See here for Figment's Privacy Policy and California Employee Privacy Policy.

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