Content Marketing Manager

• Collaborate with members across the organization to define a content marketing strategy and plan that is and aligned with our goals.

• Produce top-notch content that is optimized for search (SEO), including blog posts, case studies, long form content, social media posts, videos, and infographics. By doing so, you will effectively guide the buyer journey, establish brand preference, drive lead generation, and educate the wider market.

• Establish and execute against a communicated content roadmap that aligns to our core personas and journey to drive and convince new adaptions.

• Build out our content ‘execution-arm’ partnering with customers, internal stakeholders, and external resources to efficiently bring your content strategy to life.

• Join forces with subject matter experts to craft thought-provoking content that showcases what we do best.

• Track, measure, and understand core KPIs that demonstrate the ‘value of your efforts’ - share of voice, traffic growth, Warm MQLs, etc.

• Strong alignment with our values. Find our values on our career page if you haven’t read up on them yet.

• You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5

• You’re experienced. You have 5+ years in related SaaS marketing experience. You might not have always worked on the content side of the house, but you have a proven expertise in inbound content strategy and execution. You understand how to create content, can use SEO tools and best practices to integrate keywords, and understand what metrics we should use to measure impact.

• You can develop a content marketing strategy. You’re comfortable translating department objectives into a content marketing plan across all channels. You’re driven by KPIs, and can break them down into lead/lag measures. You’re able to establish and work inside a budget. You’re an avid follower of our competitors to ensure our content is always on top.

• You’re ready to lead content marketing for Circle. You can own the execution of our content marketing roadmap, and prioritize the right things. You understand when to ‘manage-up’ and proactively flag issues/concerns. You build trusting relationships with key stakeholders, learn their objectives, and align yourself.

• You can produce for quality and scale. You’re able to define what 'high quality' means based on the goal of the content (i.e. case studies vs. explainer posts vs. video guides). You have a HC/outsource model to execute all content, and understand the cost/content vs. the impact. You’re able to oversee the production of all content channels (social, email marketing, blog, podcast, etc.), while amplifying our contents’ impact through distribution, iteration, and adoption. You have a deep understanding across content channels, including relevant KPIs, benchmarks and learned best practices.

• You’re focused on the data. You create dashboards to track KPIs, and proactively flag under/over performance. You understand and seek out the ‘why’ behind data anomalies. You understand how data feeds into marketing team objectives, and weave it into your decision making process.

• You’re innovative. You like to dabble and test in new channels and mediums. You read up on blogs and trends and can come up with new ideas, while being keenly dialed in to our market and ICP.

• You’re meticulously organized. You have a ‘system’ that makes you a fierce project manager, with a keen attention to detail, who always hits their deadlines.

• You appreciate collaboration. You enjoy taking input and feedback from stakeholders, and approach your work with an authentically collaborative mindset. Communication is one of your top strengths.

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