Community Marketing Lead

About the position

As the Community Marketing Lead at Agoric, you will be instrumental in developing and executing a strategic social media presence that aligns with our objectives. This role demands a passion for the blockchain industry and a talent for leveraging social media to enhance brand visibility and community engagement. Your responsibilities will encompass creating compelling content, engaging with an online community, and employing analytics to gauge campaign success, all while collaborating closely with internal teams!

Key Responsibilities

• Craft a comprehensive social media strategy that aligns with the marketing department’s strategy. This includes identifying target audiences, platforms and influencers in the blockchain sector setting clear objectives, and determining the most effective platforms and content types.
• Regularly create, curate, and manage engaging and informative content across various social media platforms such as X, Discord, LinkedIn, Telegram, and emerging platforms relevant to the blockchain community.
• Actively engage with the social media community by responding to comments, DMs, and participating in relevant discussions. Foster a positive social media community environment and manage any negative feedback professionally
• Monitor, analyze, and report on the performance of social media activities. Use insights to refine strategies, increase engagement, and achieve specific campaign goals
• Keep up-to-date with the latest developments in blockchain technology and industry-relevant social
• Be prepared to manage social media responses during sensitive times of crisis, maintaining the brand's reputation and adhering to regulatory guidelines
• Develop and execute influencer marketing campaigns to reach target audiences and expand brand awareness, track performance and optimize influencer marketing campaigns accordingly.
• Identify and build relationships with relevant social media influencers within the blockchain space.
• Work closely with the marketing team to ensure brand consistency and the successful execution of campaigns and product launches

Additional Skills:

• Strong knowledge and understanding of blockchain narratives and trends
• Proficiency in graphic design tools (e.g., Figma) and video editing platforms (e.g. Premiere) to create and/or edit materials for social requirements.
• Experience with social media listening tools to keep up with brand sentiment and industry trends and community engagement tools is required.
• Strong writing and verbal communication skills, with an ability to convey complex concepts in a clear and engaging way that aligns with our brand guidelines
• Ability to quickly adapt to changing market trends and platform algorithms and inform key stakeholders of such decisions
• Proficiency in using analytics tools to track performance and inform strategy

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 7+ years of experience in social media management, preferably in the web3 industry
• Experience managing/leading a team.
• Proven track record of growing social media presence and engagement
• Familiarity with social media management tools (e.g., HypeFury, Hootsuite, Buffer).
• Strong understanding of SEO and web traffic metrics
• Experience with paid social media advertising is a plus
• Overflowing meme folder

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