Brand Builder / Account Manager

 

 

 

WANTED: Brand Building Partner Manager

(On-trade, luxury spirits - From craft to premium, to celebrity owned brands, London based but with willingness to travel UK-wide)

 

About Maverick Drinks...

Over the past 10 years, Maverick Drinks has developed one of the most compelling and innovative portfolios of brands in the UK. From craft to premium, to celebrity owned brands, it is our willingness to be open to change and reinventing ourselves that has been key to our continued success. 

We’ve developed a reputation for quality in everything we do and provide a growth platform for modern beverage brands, leveraging our expertise in ecommerce and our established relationships with the nation’s largest retailers, on-trade partners and wholesalers, including our very own Master of Malt trade.

 

About the role...

You'll be key in building our brand portfolio and driving the distribution and growth of our award-winning Maverick Drinks products across our customer base! You'll act as a consultant to the trade to make this a real partnership, bringing customers on the craft spirits journey with us.

 

The day to day...

• Work closely with the trade team, brand ambassadors and wider sales team to increase distribution and brand awareness

• Utilise key contacts within your network to create new business opportunities across your territory and establish a broad and diverse customer base - what you deem to be the best on-trade outlets for our brands to be seen in
• Create the territory strategy in line with the Maverick strategic objectives, with a clear vision for target listings both on back bar and cocktail menus
• Manage the full customer picture, keeping track of relevant account information, and plan and execute A&P investment brilliantly to ensure that all trade marketing activity and activations drives a positive return on investment
• Use your expertise on the craft and premium spirits portfolio and consumer to share category trends and insights in order to facilitate decision making and product ranging, leading to a greater presence for our brands
• Drive distribution, visibility and rate of sale of our core brands, subsequently leveraging these listings to further establish distribution of the wider Maverick Drinks portfolio
• Support customers and the wider team to deliver liquid, brand and category training and tastings to embed our brands and drive value for the customer
• Liaise with the route-to-market Partner Managers to ensure product availability and accessibility across your account base

What you'll need...

We're looking for someone with solid experience of account management within the spirits industry, which has ideally encapsulated NPD launches too. You'll come aboard with experience of new business development within the on-trade sector, extensive knowledge of the London on-trade, with demonstrable knowledge of movers and shakers. All of this gives you a strong working knowledge of UK spirits business with an on-trade focus, amazing product knowledge spanning all categories of spirits (preferably along with an understanding of the craft spirits category) and skills in A&P management.

You understand the numbers and 'sell sell sell' doesn't cut it alone - you are in the detail and have strong commercial acumen, excellent numeracy and language skills - as well as a knack for dynamic, strong negotiation. Good IT competency is a must, with ability to produce engaging presentations - and a Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as is experience in the curation of cocktail lists and skills in trade marketing (and / or experience in working the other side of the bar would be useful too, but not essential). You're also;

• Confident in talking about category, trends and cocktails

• You will possess a strong sense of purpose, be proactive and capable of working autonomously
• Strong drive and determination
• Ability to think outside the box and be able to challenge the status quo within the channel, be a maverick
• Excellent attention to detail
• Presentable, articulate and polite

This role is field-based and will require nationwide travel; a full UK driving licence is therefore required.

Benefits

We’re all about boundless curiosity, so you’ll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to ‘Make Atom Successful.’ Trust is at the epicentre of all that we can do, so you’ll work in a transparent and honest environment where we have each other’s backs, and be free of aging corporate policies and rules.

Life here’s about so much more than pay and benefits - you might get a slightly higher salary if you cram onto an expensive, crowded commuter train into the city, but you’ll struggle to find a company with the flex, agility and unique-ness that we have. In short, we’ve got you covered financially but if money is your main driver, we’re not for you.

We hate waste in all of it’s forms and time is no different, so we’re focused on productivity and output rather than when or where you work, or what you wear into the office - you can come in fancy dress for all we care! This means that although we can’t promise anything, flexible working options are built into our DNA.

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.

 

We’re a multi-award-winning drinks and technology start-up on a mission to disrupt the drinks industry.

We’re re-imagining online drinks retail from the ground up, using cutting edge technology and fanatical customer service to build a company we want to be customers of and create unexpected delight as we help people explore, buy and enjoy high end whisky and other spirits.

In everything we do, we are disruptive innovators; it is baked into our DNA to challenge orthodoxy and received wisdom wherever we find it.

We’ve grown a lot since we were just a few kids in a shed with big dreams, but we haven’t lost our hunger to build something great, and we’re looking for people who have the same passion for making things better to join us on that journey.

In the last 10 years we’ve become the number 1 player in our industry, but we’ve barely gotten started. We’re excited about the future, so if you’d like to come and help us build it, read on!

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