Bilingual Content Strategist

Location 

This role can work remotely from anywhere in the USA, excluding its territories. You must be legally authorized to work in the USA for any employer. Bixal does not provide visa sponsorship. 

What will you do? 

Bixal has an exciting opportunity to accelerate digital transformation in the federal government and enhance the quality of service delivery to the Spanish- speaking public. Collaborating directly with our federal partner, you’ll harness relevant expertise and innovative strategies to drive large-scale enterprise transformation and create customer-centric experiences. This role is involved throughout the lifecycle of a project, owning the entirety of the content strategy, planning, execution, and evidenced-based optimizations to drive engagement across products. 

You’ll apply human-centered design principles to develop content strategies and implement methods and practices to help client agencies solve business problems, better engage with customers, increase audience reach, and build customer trust and confidence.  

The Sr. Content Strategist will be expected to fully understand customer journeys and will be responsible for aligning user needs with business goals and priorities. This role will report to the project manager and a practice area manager and will work in collaboration with user researchers and data analysts to gather and interpret data from various analytical sources to develop actionable insights about user behaviors and to implement data-informed optimizations to the content strategy. 

Employment is contingent upon award and candidate eligibility, including successful demonstration of the qualifications listed below. 

• Analyze customer experiences to develop content strategies for digital properties. 
• Transcreate and translate English content into neutral Spanish free of culturalisms and regional dialects.  
• Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and audience reach via digital channels. 
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity. 
• Define editorial standards and processes, including style and formatting guidelines. 
• Produce content models, metadata, taxonomies, and sitemaps. 
• Collaborate with bi-lingual UX researchers and designers on content design, user journeys and information architecture. 
• Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG). 
• Collaborate with data analysts to optimize content for search engines, social media, and other distribution channels. 
• Write, edit, and test copy on digital platforms and products as needed. 

• Bachelor’s degree, plus at least four years of relevant experience. 
• Must have bilingual proficiency in Spanish and English and strong speaking, reading, writing and editing skills in both languages.  
• Demonstrated understanding of the make-up and needs of Spanish-speaking communities in the United States, including common cultural values and patterns of consuming information. 
• Experience in writing, revising, sourcing, and aggregating content. 
• Experience using voice of the customer data and analytics to support content strategy. 
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG). 
• Proven success developing and implementing content strategies and writing for a bilingual audience for large websites and digital products.  
• Experience working with content management systems and/or digital experience platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions. 
• Demonstrated understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions. 
• Proven understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing) for a bilingual audience. 
• Demonstrated experience working within cross-functional digital teams. 
• Track record of successful consultation and collaboration skills; including facilitating meetings and workshops with cross-functional project teams. 
• Excellent verbal and written communication skills. 
• Ability to obtain a Public Trust clearance. 

• Consulting/agency experience. 
• Previous work with government agencies or initiatives. 
• Experience with Google Analytics and Search Console, Tableau, and Medallia, among other analytics tools. 
• Experience working with Agile development teams. 
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs. 

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