B2B Marketing Specialist - Email and Paid Media

Devsu is seeking a highly skilled and results-driven B2B Marketing Specialist to join our dynamic marketing department. As a seasoned professional, you will be at the forefront of B2B communication, specializing in crafting compelling email copy that resonates with our target audience. Collaborating closely with Marketing leadership, you will take charge of executing and optimizing marketing strategies tailored to B2B (Business-to-Business) audiences, encompassing email campaigns and paid media channels. Your main objective will be to drive engagement, generate leads, and foster enduring relationships with our esteemed B2B clients.

At Devsu, we are a rapidly expanding technology development company, renowned for our ability to build high-performing teams and nurture exceptional talent. Our core values revolve around innovation, unwavering client satisfaction, and a collaborative work environment that encourages both professional growth and creative thinking. As a pivotal member of the team, you will be instrumental in broadening our outreach and fueling business expansion through strategic email campaigns and impactful paid advertising initiatives. Join us in shaping the future of B2B marketing and making a significant impact in the technology industry.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 3-5 years of hands-on experience in B2B email marketing, including crafting email copy for newsletters, cold outreach, and drip campaigns.
• Proficiency in email marketing platforms and tools, with a deep understanding of email KPIs and best practices.
• Proven track record of managing successful paid advertising campaigns across social media and search platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail and storytelling ability.
• Ability to work independently and collaborate effectively in a team environment.
• Creative thinker with a growth mindset and a passion for staying at the forefront of marketing trends.
• Experience in the SaaS / Software industry is a plus.
• Experience using CRM for lead management and customer engagement.
• Nice to have: Experience with SEO for enhanced online visibility and organic traffic.

Responsabilities

• Develop and execute B2B email marketing strategies, including creating compelling email copy for newsletters, cold outreach, and drip campaigns.
• Monitor and optimize email KPIs, including delivery rate, open rate, click-through rate, and conversion rate, to drive continuous improvement.
• Craft engaging email narratives that resonate with our target audience and align with our brand story.
• Manage end-to-end execution of paid advertising campaigns across social media platforms, search engines, and other relevant channels.
• Collaborate with cross-functional teams to ensure campaign alignment with broader marketing and business objectives.
• Analyze campaign performance data to provide insights and recommendations for optimizing email and paid advertising efforts.
• Stay updated on industry trends, best practices, and emerging technologies to drive innovation in B2B marketing strategies.
• Communicating and negotiating with marketing vendors.
• Strategizing channel plans and delegating tasks.

Benefits

A stable, long-term contract. Continuous Training. Private Health insurance. Flexible schedule. Work with some of the most talented software engineers in Latin America and the US, doing challenging work and world-class software for clients in the US and around the world.

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