B2B Marketing Manager, US

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year.

That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 24 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.

Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

The Role

We are looking for a creative, strategic and proactive B2B Marketing Manager to join the YouGov team. The role will lead B2B brand marketing activations and lead generation programs to introduce YouGov’s innovative consumer insights platforms and “living data” to marketers, insights professionals and advertising/PR agencies in the US and Canada. You’ll be responsible for planning omnichannel awareness and demand generation campaigns, negotiating with media partners, identify content creation opportunities, directing creative production, managing the email marketing and social calendar, and reporting on campaign performance.

The Team

You’ll be joining a dynamic, digitally-savvy and growing marketing team focused on raising YouGov’s brand awareness and generating new business leads. To execute North America-focused marketing campaigns, you’ll be working across a globally-dispersed team including product marketing, marketing operations, editorial and creative services, as well as collaborating closely with YouGov America’s sales leaders and researchers. We are looking for people who want to have a meaningful impact, have a passion for insightful content and data, and are looking for an opportunity to expand their capabilities and experience at an innovative and growing company.

Key Responsibilities

• Developing omnichannel media campaigns to drive brand awareness and lead generation in the US, and negotiating media partner agreements
• Overseeing development of creative assets including social posts, videos, digital banners and emails in coordination with Creative Services and Marketing Operations teams
• Managing marketing calendar, including email, social and paid campaign flights
• Leading marketing content ideation for US market, and collaborating with Editorial team on quick-turn articles and in-depth reports leveraging YouGov’s living consumer data
• Collaborating with PR lead on media pitches and speaking opportunities
• Interfacing with US sales team and other stakeholders on content plans and review/approval
• Overseeing weekly enablement newsletter and biweekly internal webcast
• US campaign reporting and analytics

Skills and experience:

• +6 years’ experience in marketing, with at least 3 years’ B2B marketing experience
• Degree in Marketing or Communications preferred
• Eye for visual branding and strong copywriting skills
• Strong project management skills and attention to detail essential
• Experience in emceeing events and/or hosting product demos preferred

Technical skills and qualifications:

• Strong skills in Microsoft Office suite (Excel, PowerPoint, Word) are essential
• Experience in project management software such as Monday.com preferred
• Experience with LinkedIn, Facebook and Google ad manager preferred
• Experience in Salesforce preferred

Behavioral competencies:

• Strong team player able to collaborate across a geographically dispersed organization
• Ability to work with senior stakeholders across the business
• Genuine interest in consumer insights and data
• Excellent communication skills

What’s in it for me?

• Join an established leader in the market research industry with strong growth plans for North America
• Exposure to a wide-range of industry segments, from finance and tech, to retail and sports
• Chance to drive significant impact in terms of increased awareness and growth
• Work with and learn from YouGov’s talented marketing team, and leverage a best-in-class tech stack

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

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