Associate creative directors have proven their capabilities in terms of writing and creativity, and are beginning to lead teams of creatives toward kick-ass concepts and campaign work. They know the ins and outs of brand strategy, marketing channels and promotional tactics, and have years of experience within the agency world.
As an ACD, a writer has already taken full ownership of their brands and is now mentoring internal teams to lead the day-to-day work for a diverse roster of clients. They’re well versed in the current state of a brand’s marketing efforts, and look to enhance overall brand presence, consumer loyalty and creative executions moving into the future.
Responsibilities
- Planning and leading brainstorms to spark fresh thinking, and capturing output to help the creative team capitalize on creative opportunities
- Helping to delegate work to junior writing talent to make sure workloads are balanced and deadlines are met
- Mentoring junior writing talent to develop the overall writing team’s skillset and flexibility
- Owning creative concepts from the first spark of an idea through client presentations and asset execution
- Presenting work to clients in a way that highlights strategic thinking and showcases agency creative, with the ultimate goal of selling in more work and capitalizing on opportunities for account growth
- Delivering smart, breakthrough concepts that are rooted in insights and meet the objectives outlined on a client brief
- Writing for all mediums – everything from print and out-of-home headlines to social copy, video scripts and beyond – in a wide range of brand styles and voices
- Thinking proactively about assigned brands and encouraging the creative team to do the same, finding ways to offer up solutions before clients even realize there’s a problem
- Demonstrating a solid understanding of all media channels, including the creative parameters related to each channel
Qualifications:
- A strong portfolio that showcases outstanding writing and strategic thinking, as well as a versatility across a variety of media channels and touchpoints
- A Bachelor’s degree in communications, creative writing or journalism (or similar discipline) and/or 6-10 years relevant work experience
- Comprehensive understanding of Google Workspace, including Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, etc.
- Complete comfort with leading creative efforts and collaborating with other creatives and account service professionals
- The ability to consistently manage multiple, fast-turn project and deliver on-time copy while maintaining an attention to detail
- The ability to offer constructive feedback and coach creative teams toward personal growth and asset enhancements
- Dedication to building a culture of respect, collaboration, equity and creativity
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